![]() Share personal information that readers can relate to, including your setbacks on becoming an entrepreneur, your education, and experience. That’s why it’s critical to devote appropriate time and thought when developing your “About us” section. Remember that great content is about storytelling, your customers want to know there is a person behind the brand, so it is important to incorporate a human connection into your copy. Many small businesses have a vague “About Us” page - often full of marketing jargon. They did a great job by keeping the phone number and email address prominently displayed as well: The example below illustrates all of these points. This can be done by keeping the main navigation bar present at all times. ![]() And there must be an easy trail back to where they began. Then extend the “less is more” aesthetic to make sure there is a logical organization, or hierarchy to the pages on your site so that visitors intuitively know what to click to find what they’re looking for. Having clean, minimalist, and structured page layouts allows users to follow your story, and keeps them on your page. Be sure to answer their key questions to answer and address all of their fears, uncertainties, and doubts.Īlso, don’t worry about having a super flashy design, which often distracts from your key messages. More importantly, your users need to see themselves in it.Īll of the homework you did when developing your website strategy will come in handy here. It’s important to demonstrate who you are in your website copy and imagery.Design your website with your users in mind.Here are some proven elements to help you build a website that boosts your visibility and helps you win more business. There are tons of affordable “Wordpress for Beginners” courses that can walk you through how to set up an account, how to build pages, and how to create excellent content.īest Practices for Small Business Websites But they’re often more affordable than hiring a designer to do it for you. Keep in mind you’ll have to pay for customizable themes and plugins if you want more control over the site versus what you get for free. WordPress tends to be the option of choice for freelance writers and publishers who will be creating fresh content on a regular basis, as the platform was originally built for blogging. Like SquareSpace, Weebly, and WIX, you have to pay for additional functionality and customization of the theme. WordPress offers more than 1,400 free website themes that you can customize to your liking. However, Wix also offers add-ons like e-commerce tools and other business-related functionality like connecting a custom domain and Google Analytics integration. It tends to be popular with small businesses seeking to create a brochure site. Wix is very similar to Weebly and SquareSpace in its pricing model and design template offerings. Therefore, it also offers add-ons for e-commerce like dynamic video design elements, site search, and customizable code that you will have to pay for. However, Weebly was created by and is integrated with Square for processing credit card payments. Weebly offers easy and customizable drag-and-drop features and is very similar to SquareSpace in its pricing and design template offerings. The platform offers both annual and monthly payment options to fit your budget. You can try out a free website template, but you need to pay for add-on functionality like buying a custom domain, SEO features, mobile optimization, e-commerce tools, website analytics, and more. However, many freelancers also use the site to showcase their other professional services. SquareSpace offers award-winning web design templates, which are frequently used by creative professionals in fashion design, food, music, photography, and writing. Here are some options that offer free or premium themes: Using a platform that offers well-designed, modifiable design templates and themes will ensure you automatically follow many of these principles. A clean design with lots of whitespace around images and text. ![]() At a minimum, you’ll need to focus on good design best practices, which include: To save on costs, many small businesses still choose to go the DIY route, even if it might take more of your own time to build. ![]() Follow Good Web Design Principles & Use DIY Templates
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